The municipality of Guardamar del Segura has unveiled ‘REVITALIZA’, a structured training programme aimed at supporting local business owners in the retail sector. The initiative is led by the town’s Employment and Local Development Agency and is funded by the Diputación de Alicante, the provincial authority. The programme targets shop owners and retail operators who want to improve their visibility, customer communication and client retention. Its tagline — roughly translating as ‘Let them choose you, let them find you, let them talk to you, let them come back’ — reflects the programme’s focus on sustainable local economic growth. For the many international residents living in Guardamar del Segura, a thriving local high street adds directly to the quality of life and appeal of the town as a place to live.

Source: Vega Baja Digital

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